IAM Certified Trainer Programme
For people who design, deliver, and evaluate learning at work, in any organisation.
Purpose
Two designations, one standard, any organisation
The IAM Certified Trainer Programme is a professional certification for people who train, facilitate, and develop others at work — workplace and technical trainers, learning, and development specialists, and managers and subject experts who train — in public, private, and non-profit organisations of any size, in any country.
The programme has two designations, IAM Associate Trainer and IAM Certified Trainer. The title and the designations are generic so that they travel across countries, sectors, and languages. The programme covers the whole training cycle — identifying needs, designing learning, delivering, and facilitating face to face and online, evaluating results and making learning stick — and prepares holders to train in any type of organisation.
The programme is built for busy professionals. Courses are short and workplace-based, portfolios are assembled from work candidates have already done, and every step is completed in the candidate’s own account on the IAM Portal. Experienced trainers may go directly to assessment without taking a course.
Level 1
IAM Associate Trainer
Typically held with AInstAM. Written after the membership post-nominal, for example “AInstAM, IAM Associate Trainer”.
Level 2
IAM Certified Trainer
Typically held with MInstAM, FInstAM, or SFInstAM. Written after the post-nominal, for example “MInstAM, IAM Certified Trainer”; seniority shows through the grade.
What you earn
Designations
| Level | Designation | Typical membership grade | Written after a name |
|---|---|---|---|
| 1 | IAM Associate Trainer | AInstAM | AInstAM, IAM Associate Trainer |
| 2 | IAM Certified Trainer | MInstAM, FInstAM, or SFInstAM | MInstAM, IAM Certified Trainer |
The designations carry no post-nominal letters of their own. The designation is written after the holder’s membership post-nominal, which shows Career Stage, while the designation shows training competence. Senior learning professionals therefore hold the same designation as other Certified Trainers, and their seniority shows through the grade — for example, “SFInstAM, IAM Certified Trainer”.
An IAM Certified Trainer may show a specialism, set by the case studies submitted and adding no extra learning. The four specialisms together cover the main areas of training practice:
Workplace and Technical Training — on-the-job instruction, job aids, technical, and safety training, onboarding, and skills coaching
Digital and Virtual Learning — virtual classrooms, e-learning, blended programmes, learning technologies and digital competence
Learning Design and Evaluation — needs analysis, instructional design, assessment, evaluation, and return on investment
Coaching and Development — coaching, mentoring, leadership, and career development, and performance improvement
A sector tag may be added — for example, “IAM Certified Trainer (Digital and Virtual Learning, Health)”. A course from the IAM Role Mastery Series may be taken as a role option, leading to a second, independent certificate.
As with every IAM post-nominal, a designation may be used only while the holder’s membership is current and in Good Standing.
How to enter
Entry routes and minimum criteria
Each designation has two routes to the same assessment. On the course route, the candidate takes the IAM course and then the assessment. On the direct route, an experienced candidate goes straight to the assessment. The standard, the assessment and the designation are identical on both routes.
| Designation | Course route | Direct route | Minimum experience |
|---|---|---|---|
| IAM Associate Trainer | Associate Trainer Course, then the Associate assessment | The Associate assessment without the course | One year of work experience in any role, with the opportunity to plan and deliver training; no training experience needed |
| IAM Certified Trainer | Certified Trainer Course, then the Certified assessment | The Certified assessment without the course | Three years of experience designing, delivering, or managing training or learning — full-time or as a significant part of another role — within the last ten years |
Associates progress to IAM Certified Trainer once they reach three years of training experience, by taking the Certified assessment; the Associate assessment is not repeated. Holders of recognised training credentials — for example, a regulated qualification in learning and development or in teaching adults — will normally take the direct route.
The membership grade is assessed in the same application under Regulation 3 of the Membership Regulation (Section 8), so the candidate makes one application and pays one fee.
What you study
The courses
The two courses are IAM Certified Programmes delivered under the IAM Certified Programmes Handbook (IAM-CPH-2026-001) and the Blended Distance Learning Policy (IAM-BDL-2026-001). Each is available in three arrangements: distance learning online across the published weeks; face-to-face, as contact days followed by workplace application and a return session; or blended, combining the online units with one or two contact days that replace the matching live sessions. All three carry the same hours and outcomes, are assessed against the same rubric, and lead to the same certificate, which never states the arrangement.
| Course | Leads to | Size | Duration | Arrangements |
|---|---|---|---|---|
| Associate Trainer Course | IAM Associate Trainer | 40 PLH | 8 weeks | Online, one module a fortnight; three contact days, workplace application and a return session; or blended |
| Certified Trainer Course | IAM Certified Trainer | 53 PLH | 8 weeks | Online, four modules with Module B3 over two weeks, then case-study writing; four contact days, workplace application and a return session; or blended |
Modules
Both courses have four modules that follow the training cycle. What changes between the courses is the level of responsibility: the Associate course prepares people to plan and deliver sessions; the Certified course prepares them to analyse needs, design, and evaluate whole programmes, and lead learning in an organisation. Every module combines a live practice session, online units, reading, and a workplace activity that builds the learner’s assessment evidence, so no separate project is needed. The full syllabuses are IAM-CTP-2026-002 and IAM-CTP-2026-003.
| Stage of the cycle | Associate Trainer Course | Certified Trainer Course |
|---|---|---|
| 1. Role and needs | A1 The trainer’s role and how adults learn | B1 Learning strategy and training needs analysis |
| 2. Design | A2 Planning and preparing training | B2 Designing learning programmes |
| 3. Delivery | A3 Delivering and facilitating training | B3 Learning methods, technology, and inclusion (two weeks, with a specialism workshop) |
| 4. Evaluation and transfer | A4 Virtual training, checking learning and making it stick | B4 Evaluation, transfer, and professional practice |
IAM Learning Leadership Masterclass. For experienced IAM Certified Trainers: leading the learning function, learning strategy and culture, advising senior leaders, and developing other trainers. It joins the IAM Masterclass series, counts as Structured CPD and leads to no separate designation.
How it fits around work
Delivery for busy professionals
Monthly intakes, with a single registration valid for 12 months.
Mobile-friendly online units of 60 to 90 minutes; live sessions in evening and weekend slots suited to the time zones of each intake, all recorded for catch-up.
Three practice activities need live participation: the micro-teaching practice and the facilitation practice on the Associate Trainer Course, and the portfolio clinic on the Certified Trainer Course. A learner who cannot attend submits a recording, or draft work for the clinic, and receives tutor feedback.
Progress is tracked under the Learner Progress Tracking Process (IAM-LPT-2026-001): a tutor contacts any learner who misses a fortnight’s activity and agrees a catch-up plan.
Portfolios built from existing work on IAM templates. Each case study may be written or submitted as a recorded presentation.
Stakeholder evidence the candidate already holds replaces reference letters, so no application waits on someone else to write something.
Professional discussions held online and booked by the candidate through the IAM Portal.
A published maximum: the decision is issued within 10 working days of the final assessment component.
In-house delivery for employer cohorts of 10 or more, as contact days at the employer’s premises or as a closed online cohort.
Delivery by the Institute or by IAM Recognised Centres holding a Programme Approval.
How you are assessed
Assessment
| Designation | Assessment components | Typical time to award |
|---|---|---|
| IAM Associate Trainer | 1. Online knowledge check: 40 scenario-based questions, 60 minutes, open book, taken on demand; pass mark 26 of 40 (65%). 2. Applied task: a training session portfolio for a session the candidate plans and delivers to real learners — the session plan and a review of 1,000 words or a 10-minute recorded presentation, with a recorded extract of the candidate’s delivery of up to 10 minutes — judged against six criteria. | About 10 weeks (course route) About 2 weeks (direct route) |
| IAM Certified Trainer | 1. Online ethics check: 20 scenario questions, 30 minutes, open book, taken on demand; pass mark 15 of 20 (75%). 2. Two case studies of training or learning programmes the candidate has designed, delivered, and evaluated — 1,000 to 1,500 words, or a 10-minute recorded presentation, each — judged against seven criteria. 3. Stakeholder evidence: two items the candidate already holds, such as evaluation results, sign-off of a programme by a sponsor, or feedback from learners’ managers. 4. Professional discussion: 30 minutes online with an assessor, recorded for moderation, judged against five criteria. | About 12 weeks (course route) About 4 weeks (direct route) |
Assessment rules
Every component has three assessment opportunities at no charge, in line with the published fees policy. A resubmission addresses only the criteria not yet met.
Evidence is judged against the Trainer Competence Overlay (Appendix A) and the Professional Standards. Criteria are judged Met or Not yet met; online checks are passed at the stated pass mark.
Organisational material may be anonymised; the Institute may verify stakeholder evidence directly with the organisation.
Identity is verified when the candidate opens their IAM Portal account and confirmed on camera against photo identification at the start of every professional discussion.
One in ten Associate applied tasks, chosen at random, and any where there is cause for concern, are followed by a 10-minute online call in which the candidate talks through their work.
The work must be the candidate’s own, under the integrity provisions of the Code of Ethics. Candidates declare any use of AI tools.
No assessor assesses a candidate they have tutored, employed, managed, or worked with.
Awards are decided by the Training Assessment Panel, never by the tutor or a single assessor.
What it costs
Fees
7.1 Country tiers
Fees follow the Institute’s published country tiers, based on the World Bank income classification: country of residence for individual candidates, country of delivery for per-learner fees, and principal office for organisations. Candidate fees use the individual scale; organisational fees use the corporate scale. The standard, the assessment and the designation are identical in every tier.
| Tier | World Bank classification | Candidate fees | Organisational fees | Examples |
|---|---|---|---|---|
| Tier 1 | High-income | 100% | 100% | United Kingdom, United States, Saudi Arabia, United Arab Emirates |
| Tier 2 | Middle-income | 50% | 75% | Iraq, Egypt, India, South Africa |
| Tier 3 | Low-income | 25% | 50% | Yemen, Sudan, Syria |
7.2 Fee schedule
All amounts are in pounds sterling and exclusive of VAT and equivalent taxes.
| Fee | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Package: IAM-delivered course, assessment, and award | |||
| Associate Trainer Course, assessment, and award | £600 | £300 | £150 |
| Certified Trainer Course, assessment, and award | £1,300 | £650 | £325 |
| Assessment and award only: direct route, or learners of a Recognised Centre | |||
| IAM Associate Trainer | £240 | £120 | £60 |
| IAM Certified Trainer | £700 | £350 | £175 |
| Annual subscription from the second year (published rates) | |||
| AInstAM | £90 | £45 | £22 |
| MInstAM | £125 | £62 | £31 |
| FInstAM | £160 | £80 | £40 |
| SFInstAM | £195 | £98 | £49 |
| IAM Recognised Employer (organisations, corporate scale, per year) | |||
| Up to 50 employees on the programme | £750 | £563 | £375 |
| 51 to 250 employees on the programme | £1,500 | £1,125 | £750 |
| Over 250 employees on the programme | £2,500 | £1,875 | £1,250 |
| Other | |||
| Reassessment — three opportunities per component | No charge | No charge | No charge |
| In-house cohort of 10 or more learners | 15% off the package price, at the tier of the country of delivery | ||
| Progression from Associate to Certified | The Certified assessment-and-award fee, or the Certified Trainer Course package; grade upgrade fee waived |
Included in every package and assessment fee: all assessment components with three opportunities each; the eCertificate and verifiable digital badge; listing in the IAM Directory and Verify a Member; and 12 months’ membership at the grade the evidence supports. No application and administration fee is charged.
Recognised Centres set their own tuition and pay the Institute the assessment-and-award fee per learner, at the tier of the country of delivery, plus the standard Programme Approval fee under the Centre Recognition Scheme.
7.3 Worked examples
A trainer resident in a Tier 2 country takes the Certified Trainer Course package for £650, covering the course, assessment, award, and a year’s membership at the grade the evidence supports. If that grade is MInstAM, the subscription from the second year is £62.
A learning specialist in a Tier 1 country with 12 years’ experience applies directly for IAM Certified Trainer and pays £700, including a year’s membership. If admitted as FInstAM, the subscription is £160 a year thereafter.
A government ministry in a Tier 2 country enrols 20 staff on an in-house Associate Trainer cohort: 20 × £300, less 15%, is £5,100.
A company in a Tier 1 country enrols 12 trainers on a closed Certified Trainer Course cohort: 12 × £1,300, less 15%, is £13,260.
7.4 Payment terms
Individuals pay through the IAM Portal before the course or assessment starts. Organisations are invoiced in pounds sterling, payable within 30 days.
Instalments are available by agreement, as for other Institute fees. Bank charges and currency conversion costs are borne by the payer.
Refunds follow the Refund Policy (IAM-REF-2026-001); the 14-day cooling-off period applies to the membership element.
No fee secures or influences an assessment or award decision, and these fees are added to the published Fees schedule before they are charged.
7.2 Fee schedule
The fees below are the Institute’s published rates, in pounds sterling and exclusive of VAT and equivalent taxes; where they differ from the figures in the specification, the published Fee Schedule prevails. Every fee includes twelve months’ membership at the grade the evidence supports.
| Fee | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| IAM Associate Trainer: course, assessment, and award | £950 | £475 | £238 |
| IAM Certified Trainer: course, assessment, and award | £2,100 | £1,050 | £525 |
| IAM Associate Trainer: assessment and award only (direct route, or learners of a Recognised Centre) | £380 | £190 | £95 |
| IAM Certified Trainer: assessment and award only | £1,100 | £550 | £275 |
| Reassessment — three opportunities per component | No charge | No charge | No charge |
| In-house cohort of 10 or more learners | 15% off the package price | ||
Subscriptions from the second year, Recognised Employer fees, payment terms, and the sector discounts for charities, non-profits, educational bodies, and public bodies are on the Fees page.
One application, one fee, two outcomes
The designation and your membership grade are assessed in the same application, and every fee includes twelve months’ membership.